The Sound Behind Iconic Brands

Finance is one of the most sound-heavy industries in the world. Every day, customers interact with banks and fintech platforms through audio. It could be a payment confirmation inside an app, a hotline menu greeting, an in-branch experience, or a short animation in a campaign. These moments may seem small and functional, but together they shape the full emotional journey.

For large brands operating across the UAE and GCC, music holds real weight. It’s the first impression on a pre-roll ad, the emotional pivot in a brand film, and the lasting imprint after an app interaction. When that sound is built from scratch to match your voice, values, and audience? It doesn’t just fill space. It drives recognition, recall, and trust.

“Finance brands have more touchpoints than people think. There are apps, kiosks, payment sounds, ads, hotlines, onboarding flows. Every one of those is a chance to be heard.”