Crafting Memorable Sound Identities

As one of Saudi Arabia’s leading banks, Bank Albilad partnered with MusicGrid to develop a sonic identity that builds emotional connection and reinforces brand trust across all customer touchpoints.

The Zakat, Tax and Customs Authority (ZATCA) partnered with MusicGrid to create a future-ready sonic identity that reflects its national responsibility and role in driving Saudi Arabia’s Vision 2030—merging trust, innovation, and cultural resonance into a unified sound.

Monsha’at, the General Authority for Small and Medium Enterprises in Saudi Arabia, partnered with MusicGrid to create a sonic identity that reflects its mission to empower entrepreneurs and drive economic growth. The goal was to develop a sound that inspires ambition, celebrates innovation, and resonates with the spirit of Saudi Vision 2030.

The General Organization for Social Insurance (GOSI) partnered with MusicGrid to revamp its existing sonic identity—enhancing its adaptability while preserving its core musical DNA. The goal was to modernize the sound for a wider range of brand touchpoints, making it more flexible, resonant, and aligned with GOSI’s evolving presence in the Kingdom.

In 2024, Mercedes-Benz Middle East released its Ramadan campaign, Fill Your Life with Light and Blessings—a film built to inspire reflection, peace, and spiritual connection during the holy month. MusicGrid was brought in to compose the original soundtrack, produce the voice-over, and oversee the full audio direction for the campaign.

Nada Dairy, one of Saudi Arabia’s most beloved household brands, partnered with MusicGrid to create a sonic identity that reflects its freshness, warmth, and deep-rooted presence in everyday life—bringing its legacy of quality and togetherness into a sound that can be felt and recognized across the region.

Gandour, one of the Middle East’s most beloved heritage brands, partnered with MusicGrid to develop a sonic identity that reflects its legacy of joy, quality, and trust. With over 160 years of history, the goal was to craft a sound that feels nostalgic and playful—yet future-ready and adaptable for modern brand experiences.

For Saudi National Day 2023, Jahez partnered with MusicGrid to create a musical moment that would connect with audiences through culture, celebration, and everyday interactions. The result was a reimagined version of a beloved traditional Saudi song—used as a mobile push notification across digital platforms.

Shahid, the region’s leading Arabic-language streaming platform, partnered with MusicGrid to lead full audio production for its original children’s series, Little Heroes. Our role spanned composition, post-production, and creative supervision across 22 episodes—delivering over 220 minutes of broadcast-ready music, sound, and voice.

For the launch of its limited-edition Falafel Shack Burger, Shake Shack partnered with MusicGrid to compose an original soundtrack for the campaign. The goal was to create a sound that felt as bold and flavorful as the burger itself—something distinctly regional, rhythmically modern, and instantly attention-grabbing across TV, digital, and in-store ads.

Nana, the leading digital grocery platform in Saudi Arabia, partnered with MusicGrid to create a custom campaign soundtrack that would match the brand’s energy, familiarity, and everyday relevance. From the start, the goal was to produce a sound that could carry across multiple formats, languages, and audience segments—while staying recognizably Nana.

The General Secretariat of the Tax and Customs Committee (GSTC) partnered with MusicGrid to create a sonic identity that reflects its authority, clarity, and neutrality. The aim was to build a sound that would strengthen GSTC’s presence across formal and digital touchpoints—helping reinforce trust between government and private sector audiences.