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The Power of Sound: Insights, Trends & Stories

Every brand has a voice—make sure yours is heard. From creating a signature sonic identity to crafting music for ads, TV, and immersive brand experiences, we shape sounds that leave a lasting impact.
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All Work
April 16, 2024
Gandour’s Audio Evolution: How MusicGrid Created a Timeless Sound for an Iconic Brand
Gandour, one of the MENA region’s most beloved food brands, has taken a bold step into the future by embracing sonic branding — elevating its already iconic identity through sound. In collaboration with MusicGrid, Gandour has developed a rich, emotionally resonant sonic identity that honors its legacy while speaking to a new generation of consumers.
Success Stories
All Work
February 7, 2025
An Interview with ArabAd: MusicGrid’s Sonic Branding Journey
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand assets.
News

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