case study

The Power of Sound in Action

Every brand has a voice—make sure yours is heard. From creating a signature sonic identity to crafting music for ads, TV, and immersive brand experiences, we shape sounds that leave a lasting impact.
Sonic Branding
The Sound of Bank Albilad
As one of Saudi Arabia’s leading banks, Bank Albilad partnered with MusicGrid to develop a sonic identity that builds emotional connection and reinforces brand trust across all customer touchpoints.
Sonic Branding
The Sound of ZATCA
The Zakat, Tax and Customs Authority (ZATCA) partnered with MusicGrid to create a future-ready sonic identity that reflects its national responsibility and role in driving Saudi Arabia’s Vision 2030—merging trust, innovation, and cultural resonance into a unified sound.
Sonic Branding
The Sound of Monshaat
Monsha’at, the General Authority for Small and Medium Enterprises in Saudi Arabia, partnered with MusicGrid to create a sonic identity that reflects its mission to empower entrepreneurs and drive economic growth. The goal was to develop a sound that inspires ambition, celebrates innovation, and resonates with the spirit of Saudi Vision 2030.
Sonic Branding
Revamping The Sound of GOSI
The General Organization for Social Insurance (GOSI) partnered with MusicGrid to revamp its existing sonic identity—enhancing its adaptability while preserving its core musical DNA. The goal was to modernize the sound for a wider range of brand touchpoints, making it more flexible, resonant, and aligned with GOSI’s evolving presence in the Kingdom.
Ad Music & Campaign Soundtracks
Mercedes-Benz Ramadan Campaign
In 2024, Mercedes-Benz Middle East released its Ramadan campaign, Fill Your Life with Light and Blessings—a film built to inspire reflection, peace, and spiritual connection during the holy month. MusicGrid was brought in to compose the original soundtrack, produce the voice-over, and oversee the full audio direction for the campaign.
Sonic Branding
The Sound of Trolley
Trolley partnered with MusicGrid to create its first-ever Sonic Identity. The brief focused on developing a cohesive sonic system that could support the brand across digital products, communications, and future brand moments.
Sonic Branding
The Sound of Nada Dairy
Nada Dairy, one of Saudi Arabia’s most beloved household brands, partnered with MusicGrid to create a sonic identity that reflects its freshness, warmth, and deep-rooted presence in everyday life—bringing its legacy of quality and togetherness into a sound that can be felt and recognized across the region.
Sonic Branding
The Sound of Gandour
Gandour, one of the Middle East’s most beloved heritage brands, partnered with MusicGrid to develop a sonic identity that reflects its legacy of joy, quality, and trust. With over 160 years of history, the goal was to craft a sound that feels nostalgic and playful—yet future-ready and adaptable for modern brand experiences.
Ad Music & Campaign Soundtracks
Saudi National Day Campaign
For Saudi National Day 2023, Jahez partnered with MusicGrid to create a musical moment that would connect with audiences through culture, celebration, and everyday interactions. The result was a reimagined version of a beloved traditional Saudi song—used as a mobile push notification across digital platforms.
Original Music for TV & Film
Shahid Originals: Little Heroes Series
Shahid, the region’s leading Arabic-language streaming platform, partnered with MusicGrid to lead full audio production for its original children’s series, Little Heroes. Our role spanned composition, post-production, and creative supervision across 22 episodes—delivering over 220 minutes of broadcast-ready music, sound, and voice.
Ad Music & Campaign Soundtracks
Falafel Shack Campaign Launch
For the launch of its limited-edition Falafel Shack Burger, Shake Shack partnered with MusicGrid to compose an original soundtrack for the campaign. The goal was to create a sound that felt as bold and flavorful as the burger itself—something distinctly regional, rhythmically modern, and instantly attention-grabbing across TV, digital, and in-store ads.
Sonic Branding
The Sound of Nana
Nana, the leading digital grocery platform in Saudi Arabia, partnered with MusicGrid to create a custom campaign soundtrack that would match the brand’s energy, familiarity, and everyday relevance. From the start, the goal was to produce a sound that could carry across multiple formats, languages, and audience segments—while staying recognizably Nana.
Sonic Branding
The Sound of GSTC
The General Secretariat of the Tax and Customs Committee (GSTC) partnered with MusicGrid to create a sonic identity that reflects its authority, clarity, and neutrality. The aim was to build a sound that would strengthen GSTC’s presence across formal and digital touchpoints—helping reinforce trust between government and private sector audiences.
Sonic Branding
The Sound of Boursa
Boursa Kuwait, the operator of the Kuwaiti Stock Exchange, partnered with MusicGrid to create a sonic identity that reflects its national significance and forward-looking vision—rooted in Kuwaiti culture and built for modern brand experiences.
Original Music for TV & Film
Nickelodeon Ramadan Idents
In 2024, Nickelodeon partnered with MusicGrid to create original music for a series of animated Ramadan idents—broadcast across major platforms including OSN and MBC3. The goal was to deliver soundtracks that captured the warmth of the season while staying true to Nickelodeon’s playful spirit.
Ad Music & Campaign Soundtracks
Edaat: Qatar Ministry of Education
The Qatar Ministry of Education and Higher Education reached out to MusicGrid to create a custom musical piece for the launch of Edaat—a high-profile event focused on advancing excellence and innovation in the Qatari education sector. The goal was to craft a sound that reflected the spirit of the event and elevated the brand’s visual and experiential presence.
Sonic Branding
The Sound of JHAH
Johns Hopkins Aramco Healthcare, a collaboration between two global leaders—Johns Hopkins Medicine and Saudi Aramco—engaged MusicGrid to create a sonic identity that reflects its values of compassion, trust, and world-class patient care. The goal was to humanize the brand experience through a sound that comforts, reassures, and inspires confidence.
Original Music for TV & Film
Qatar Gov Kids Series
Kahramaa, Qatar’s General Electricity & Water Corporation, partnered with MusicGrid to create a playful and recognizable sonic logo for its dedicated children’s channel. The goal was to develop a sound that would appeal to young audiences while aligning with the educational and environmental goals of Kahramaa’s outreach initiatives.
Sonic Branding
The Sound of GEOSA (Saudi Gov)
The General Authority for Survey and Geospatial Information (GEOSA) partnered with MusicGrid to develop a sonic logo that would serve as an authoritative and memorable audio signature for its communications. The goal was to create a sound that reflects precision, trust, and national identity—aligned with GEOSA’s role in supporting geospatial infrastructure across the Kingdom.
Sonic Branding
The Sound of Northwest BUS
Northwest BUS, a joint venture between Spain’s Moventis and Saudi Arabia’s Al Qaid Transportation Co., was awarded the intercity bus transport concession for the northwest region of Saudi Arabia by the Transport General Authority (TGA) . As part of its brand development, Northwest BUS partnered with MusicGrid to create a sonic logo that encapsulates its commitment to reliable, comfortable, and modern intercity travel.
Sonic Branding
The Sound of UPayments
UPayments, a Kuwait-based fintech company that streamlines digital payments for businesses and individuals, partnered with MusicGrid to create a sonic identity that reflects its brand promise: smart, secure, and effortlessly simple. The project centered around developing a versatile Sonic DNA, supported by distinct variations for different audience touchpoints.
Sonic Branding
(PIF) The Sound of SCAI
The Saudi Company for Artificial Intelligence (SCAI), a Public Investment Fund (PIF) company, plays a central role in accelerating the Kingdom’s AI ecosystem. As a national driver of technological innovation, SCAI sought a sonic identity that could express both futuristic ambition and institutional credibility.
Ad Music & Campaign Soundtracks
Beef Habibi | Burger Jingle
When Beef Habibi dropped the King Ramy Burger, they wanted more than an ad — they wanted a scene. Loud, local, and instantly unforgettable. The brief was simple: make it catchy & make it slap!
Ad Music & Campaign Soundtracks
Hyundai Qatar | Radio Ad
Hyundai Qatar wanted to move beyond the standard voiceover format for an upcoming radio campaign. The objective was to create a standout ad that would entertain while communicating a seasonal promotion. The tone needed to be playful and rhythmic, with a clear Qatari flavor, while still aligning with Hyundai’s energetic and youthful global brand voice.
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OUR SERVICES

We Design the Sound of Your Brand

Every brand has a voice; make sure yours is heard.  As a leading Audio Identity Design Agency With Global Experience, we specialize in crafting distinctive Branded Audio Experiences For Customer Engagement. From creating a signature sonic identity to crafting music for ads, TV, and immersive brand experiences, we shape sounds that leave a lasting impact.

Sonic Branding

As a Corporate Sonic Identity Design Agency, we specialize in crafting distinctive sonic identities that fully embody your brand's essence. From iconic sonic logos to immersive brand themes, we show you how to create a brand audio identity that resonates across every touchpoint and leaves a lasting impression.
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Ad Music & Campaign Soundtracks

Make your campaigns unforgettable with High-Impact Ad Music That Drives Brand Engagement. We compose bespoke soundtracks tailored to your message, evoking emotion and creating a strong connection with your audience.
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Original Music for TV & Film

As a Full-Service Music Branding Agency in MENA, we create original compositions and soundscapes for everything from gripping dramas to high-energy commercials and heartwarming series. Our music is designed to amplify your story and deeply engage viewers.
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Immersive Music Experiences

Set the perfect tone for your spaces with our curated playlists. We design, manage, and update background music tailored to your brand’s identity, creating seamless, mood-enhancing experiences for your audience in retail, hospitality, and beyond
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Your Brand Sounds Like... Nothing?

If your brand has no sound, it’s missing an emotional connection, a memory trigger, and a competitive edge. Let’s change that.

They Feel It.

Sound creates emotions. A melody can spark joy, trust, or nostalgia in an instant.

They Remember It.

A familiar sound stays with them. Sonic branding turns fleeting moments into lasting memories.

They Choose It.

Recognition drives decisions. The right sound makes your brand unforgettable.

“Sound connects brands to emotions. In a world full of visuals, a distinct sonic identity cuts through the noise, creating instant recognition and lasting impact.”

- Sami El-Quqa
1
%
Consumers can recognize a brand simply by hearing its sound.
+
1
%
Increase in Customer Lifetime Value (CLV) with personalized brand music.
+
1
%
Boost in Brand Recall through Custom-Made Music inAdvertising.
QUIZ
What brand comes to mind when you hear this sound?
1 of 3
A.
Netfix
B.
Intel
C.
Zain
2 of 3
A.
Intel
B.
Nokia
C.
McDonald's
3 of 3
A.
Apple
B.
Zain
C.
Nokia
Well done!
You clearly understand how powerful sound is in branding.
Now it’s time to shape your own.
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OUR TEAM

Experts in Music. Passionate About Branding.

300
Projects Completed
50
Industries Served
10
Years in the Music Industry
10,000
Original Sound Assets Created
300
Projects Completed
50
Industries Served
10
Years in the Music Industry
10,000
Original Sound Assets Created
About Us
Trusted by 300+ brands for seamless sound design!

What Our Clients Say – Sound That Speaks for Itself

5
.0
Hind Francis
Studio Manager – Manshoor.com
5
.0
“From day one, MusicGrid showed deep understanding of our culture and brand voice. The final music reflected that beautifully. Their professionalism and talent made the whole experience stellar.”
Mr. Naser Al-Sanousi
Marketing & Communication Director – Boursa Kuwait
5
.0
My experience with MusicGrid has been excellent from literally every aspect - starting with their eagerness to understand exactly what kind of music is needed, to delivering elaborate tracks in incredibly high quality, and in an amazing way.
Humood Alkhudher
5
.0
“MusicGrid’s team brought both technical precision and creative vision to our project. Their understanding of custom music helped shape the direction and ensure a smooth process. I’d recommend them without hesitation.”
Joseph Maalouf
Account Director, BPG Group
5
.0
“It’s rare to work with creatives who just get it. MusicGrid understood our brand instinctively — the tone, themes, the feeling — and delivered beyond expectations with hardly any revisions. A true pleasure.”
Nadia Saleh
Head of Brand, Cari
5
.0
“Working with MusicGrid was a genuine joy. Their attention to detail, creative depth, and the strength of the sonic identity they created truly amazed us. They exceeded expectations — we can’t wait to collaborate again.”
Jassim AlQames
Co-founder – Manshoor.com
5
.0
“MusicGrid adds more than music — they bring real soul to the brands we work with. Every collaboration has felt personal, thoughtful, and full of impact. Our clients always notice the difference.”
Salam AlGhoul
Medius Marketing Partners

Our Blog

July 12, 2026
Why Airlines Need a Sonic Branding Strategy
Airlines interact with customers across more touchpoints than almost any other industry. From booking platforms and mobile applications to boarding gates and in-flight experiences, every stage of the journey presents an opportunity to reinforce brand identity.
July 5, 2025
Saudi Arabia Hosts the 2034 FIFA World Cup. What That Means for Brand Sound Right Now.
Saudi Arabia will host the 2034 FIFA World Cup. That fact is confirmed, the infrastructure is moving, and the global attention that comes with it is already building. While the world watches the 2026 tournament unfold across North America, Saudi brands operating in tourism, finance, government, retail, and the giga-project space are facing a question most have not yet addressed with the seriousness it deserves.
April 23, 2026
What Transform Magazine’s Kuwait City Feature Reveals About Branding, Sound, and Creative Opportunity in the Gulf
Recently, Transform Magazine published a feature titled Postcard from Kuwait City, which included insights from Sami El-Quqa on the evolution of branding, creativity, and business in Kuwait. The article highlights something those of us working closely in the region have seen for years: Kuwait remains one of the Gulf’s most culturally influential and commercially important markets, with growing opportunities for brands that understand the value of identity, creativity, and long-term positioning.
View Our Blog

Let’s Make Your Brand Sound Unforgettable

Your brand deserves more than just a look—it needs a voice. A sound that connects, inspires, and stays with your audience.
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