blog

The Power of Sound: Insights, Trends & Stories

Every brand has a voice—make sure yours is heard. From creating a signature sonic identity to crafting music for ads, TV, and immersive brand experiences, we shape sounds that leave a lasting impact.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
All Work
July 8, 2025
Sound in Focus: MusicGrid’s Work on the Mercedes-Benz Ramadan Campaign
In 2024, Mercedes-Benz Middle East launched its Ramadan campaign titled Fill Your Life With Light and Blessings. The film was built around emotional subtlety, visual stillness, and intentional restraint.
Success Stories
MENA Trends
All Work
July 6, 2025
Sonic Branding in Finance: How Banks and Fintechs Use Sound to Build Trust
In today's digital-first economy, financial brands are competing not just on products and services, but on trust and emotional resonance. This is where sonic branding steps in as a powerful differentiator. From mobile payments to national banking institutions, the use of sound in finance is evolving fast. Brands across Saudi Arabia, the UAE, and beyond are investing in custom audio identities to reinforce security, clarity, and memorability across every customer touchpoint.
Insights & Resources
All Work
July 1, 2025
The new sound of the GCC: Where heritage meets modernity in sonic branding
MusicGrid was featured this week in Campaign Middle East, highlighting how brands across Saudi Arabia, Kuwait, and the UAE are rethinking the role of sound in branding.
News
MENA Trends
All Work
June 29, 2025
Music Playlists for Retail and Hospitality: How Immersive Sound Drives Customer Experience
In the Gulf’s fast-evolving retail and hospitality landscape, sound is no longer an afterthought. The right music can guide behavior, extend dwell time, and influence how customers feel about your brand. That is why businesses across Saudi Arabia, the UAE, and the wider region are turning to curated, brand-aligned music playlists as part of their customer experience strategy.
Insights & Resources
All Work
June 24, 2025
Monsha’at’s Sonic Branding by MusicGrid Strengthens Engagement with Saudi Entrepreneurs
Monsha’at, Saudi Arabia’s Small and Medium Enterprises General Authority, plays a leading role in supporting entrepreneurs and accelerating national growth. As part of its broader communication strategy, Monsha’at partnered with MusicGrid to develop a distinctive sonic identity that reflects its values, mission, and national relevance.
Success Stories
All Work
June 22, 2025
How To Create a Custom Sonic Logo That Drives Brand Recognition
In a world of fleeting attention spans and digital overload, a custom sonic logo can do what a visual one often cannot: create instant emotional recall. For brands looking to build stronger connections, audio identity is no longer optional. It's essentia.
Insights & Resources
All Work
June 17, 2025
Sound x Branding: Our Conversation with FEER MCQUEEN
We recently sat down with Firas Mghames, CEO of the award-winning agency FEER MCQUEEN, for a candid discussion on branding, creativity, and the emotional power of sound.
Insights & Resources
All Work
June 12, 2025
Gandour's New Sonic Identity by MusicGrid Featured in ArabAd
We’re excited to share that our work for Gandour has been featured in ArabAd. The article explores how MusicGrid helped shape a bold new sonic identity for one of the region’s most iconic FMCG brands.
News
All Work
May 4, 2025
Sonic Branding in FMCG: How Regional Brands Like Nada, Gandour, and Almarai Are Using Sound to Build Recognition
In the fast-moving FMCG category, decisions happen in seconds. Products compete not only on quality and packaging but on how they make people feel — and how quickly they’re remembered.
MENA Trends
All Work
May 30, 2025
MusicGrid Featured in Campaign Middle East: Sonic Branding's Rise in Saudi Arabia & the GCC
Campaign Middle East features MusicGrid’s website relaunch, highlighting how our sonic branding studio is helping brands in Saudi Arabia and the GCC sound more culturally relevant, consistent, and memorable.
News
MENA Trends
All Work
May 28, 2025
Transform Magazine Features Sami El-Quqa on Saudi Sonic Branding
Sonic branding in Saudi Arabia is no longer just a buzzword. It’s becoming a key part of how brands express identity, values, and ambition. And this week, Transform Magazine took notice.
News
All Work
May 27, 2025
Sonic Branding for Agencies: How MusicGrid Helps Creative Teams Win More Pitches
Creative agencies today are expected to deliver more than a visual identity.Clients want a brand experience that people can see, hear, and feel.
Why MusicGrid
Insights & Resources
All Work
June 15, 2025
GCC Sonic Branding: What It Is, Why It Matters, and Who’s Set the Standard
Discover what sonic branding means in the Gulf region, and explore benchmark projects from Saudi Arabia, Kuwait and the UAE that show how sound drives recognition and emotion.
Insights & Resources
MENA Trends
All Work
June 8, 2025
The Complete Guide to Branding with Sound
Discover how sonic branding helps brands stand out through audio identity, sound logos, UX design, and emotional connection.
Insights & Resources
All Work
June 1, 2025
Sonic Branding in Saudi Arabia: What Companies Need to Know
Learn how Saudi businesses are using sonic branding to drive identity, consistency, and engagement across digital and physical touchpoints.
Insights & Resources
MENA Trends
All Work
May 25, 2025
10 Global Sonic Branding Examples (2025 Edition)
From Intel to Netflix and Mastercard, explore how global brands are using sonic branding to create recognition, emotion, and consistency across touchpoints.
Insights & Resources
All Work
May 20, 2025
Building Brand Connections in MENA through Regional Music
Across the Middle East and GCC, brands are beginning to think more intentionally about how they sound. It is no longer just about having a nice track in the background. Sound is becoming part of the brand system. Something that shapes identity, builds emotion, and signals culture.From Ramadan campaigns to full-scale rebrands, music is moving from a supporting role to a strategic one.
Insights & Resources
MENA Trends
All Work
May 11, 2025
Bank Albilad Introduces Sonic Branding with MusicGrid: A New Era of Sound in Saudi Banking
In today's digital landscape, sound plays a pivotal role in creating emotional connections with customers. Sonic branding involves the use of distinctive sounds and musical elements to enhance brand recall and loyalty. While global brands like Mastercard and HSBC have successfully leveraged sonic branding, Bank Albilad stands out as a pioneer in the Saudi banking industry to embrace this approach.
Success Stories
All Work
April 16, 2024
Gandour’s Audio Evolution: How MusicGrid Created a Timeless Sound for an Iconic Brand
Gandour, one of the MENA region’s most beloved food brands, has taken a bold step into the future by embracing sonic branding — elevating its already iconic identity through sound. In collaboration with MusicGrid, Gandour has developed a rich, emotionally resonant sonic identity that honors its legacy while speaking to a new generation of consumers.
Success Stories
All Work
February 7, 2025
An Interview with ArabAd: MusicGrid’s Sonic Branding Journey
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand assets.
News

Stay Tuned – Get the Latest in Sonic Branding

Name
Email
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Us on Social Media
Stay updated with our latest projects, industry insights, and company news by following us on social media