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Mercedes-Benz needed a score that would support the emotional weight of the campaign—something reverent yet modern, cinematic yet culturally grounded. The music would accompany a slow, elegant visual story and be broadcast across the region, including YouTube, paid media, and social. It had to feel unmistakably Ramadan, while staying true to the global luxury identity of Mercedes-Benz Middle East.
We composed an original soundtrack built around ambient textures, soft piano, and subtle Middle Eastern instrumentation—designed to evolve as the narrative unfolded. Alongside the music, we also produced the campaign’s Arabic voice-over, casting and recording a tone that matched the film’s gentle pace and poetic rhythm.
In parallel, we provided music supervision, helping align the creative direction with agency stakeholders throughout the production. Every decision—from melody to mix—was made to reinforce the brand’s values of elegance, clarity, and cultural sensitivity.
The result was a full-service audio production that elevated the storytelling across channels.
The campaign was featured in Campaign Middle East as a standout regional activation for Ramadan. The music and voice-over were key in delivering emotional resonance, helping the film break through the clutter of seasonal content with a sense of stillness and soul.
🎥 Watch the campaign on YouTube
📰 Featured in Campaign ME’s Ramadan Round-Up
🌐 Visit Mercedes-Benz Middle East
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