Original Music for TV & Film

Nickelodeon Ramadan Idents

Project Brief

In 2024, Nickelodeon partnered with MusicGrid to create original music for a series of animated Ramadan idents—broadcast across major platforms including OSN and MBC3. The goal was to deliver soundtracks that captured the warmth of the season while staying true to Nickelodeon’s playful spirit.
Date
May 6, 2024
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Our process

Soundtracking Ramadan, Nickelodeon Style

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The Challenge

In collaboration with Barajoun Entertainment, the region’s leading animation studio, we were tasked with composing music that balanced cultural authenticity with Nickelodeon’s playful, energetic tone. The sound needed to feel warm and relevant for the season, while instantly recognizable on family-focused networks like OSN, where the idents would air daily throughout Ramadan.

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Our Process

Working frame-by-frame with Barajoun’s animation team, we composed custom music cues using a mix of traditional instruments (oud, daf, ney) and playful melodic elements. Alongside the music, we handled detailed sound design and custom sound effects—adding motion, texture, and personality to every visual movement, from a bouncing lantern to a swirling crescent moon.

We also provided music supervision, making sure every track was aligned with Nickelodeon’s global standards and production requirements. The final mixes were tailored for consistent playback across MBC3 and digital platforms.

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The Solution

  • A suite of original Ramadan music idents, each under 30 seconds
  • Full sound design and SFX aligned with animated actions
  • Music supervision to ensure brand consistency and approval
  • Mastered audio for TV and digital, including OSN, MBC3, and online distribution

Each piece delivered a vibrant, cohesive sonic experience—designed to add delight and energy to every viewing moment.

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The Impact

Airing across millions of homes during Ramadan, the idents became part of daily family viewing across the Arab world. From the musical motifs to the tiniest sound details, the project blended regional storytelling with Nickelodeon’s bold personality—proving that when sound and animation work hand in hand, every second becomes memorable.

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