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Shake Shack is known for blending global trends with local flavor—and this campaign was no exception. The challenge was to reflect the Middle Eastern inspiration of the Falafel Shack Burger through music, without leaning on clichés. It had to feel fresh, exciting, and elevated—matching the energy of the campaign visuals while supporting a fast-paced, attention-driven media rollout.
We began by analyzing the tone and rhythm of the ad visuals and aligning with Shake Shack’s creative team on the brand mood: bold, fun, and a little unexpected. We then crafted a custom soundtrack using punchy percussion, regional instrumentation, and contemporary production techniques—designed to bring both the product and the story to life.
The Falafel Shack campaign soundtrack helped drive a deeper sensory connection with the launch—reinforcing the product’s regional story while adding vibrancy and pace to the campaign. It’s a reminder that great food deserves a great soundtrack—and when sound and flavor come together, the result is unforgettable.
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