GSTC needed a sound that could hold institutional weight while remaining modern and accessible. As a government entity responsible for dispute resolution between tax and customs stakeholders, its audio presence had to feel official yet neutral—something that would work just as well in a courtroom intro as it would in a website notification.
We began by identifying GSTC’s core communication values: professionalism, clarity, and impartiality. These informed a main sonic theme—built around orchestral tones and structured pacing. We then crafted a digital adaptation that simplified the theme for screens and smaller moments, such as web animations, alerts, or educational videos.
GSTC now speaks with one voice—across platforms and audiences. The sonic identity reinforces the committee’s credibility and neutrality, while the digital cues ensure accessibility and consistency online. As users engage with GSTC services, the sound becomes a subtle signal of clarity and structure—reflecting a modern approach to government communication.