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Monsha’at stands at the heart of Saudi Arabia’s SME ecosystem, supporting thousands of businesses across the Kingdom. The challenge was to create a sound that embodies this momentum—one that could inspire entrepreneurs, elevate national initiatives, and feel equally at home across digital platforms, live events, and public campaigns.
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We identified Monsha’at’s core values—empowerment, innovation, and progress—as the emotional pillars of the sonic identity. Working with both modern and traditional instruments, we composed a sound that blends optimism with heritage, using melody to tell the story of entrepreneurial growth.
At the core of Monsha’at’s sonic identity is a bold, six-note sonic logo—performed using piano and oud to symbolize both innovation and cultural grounding. We expanded this into a full system:
Each element was designed to be scalable, flexible, and emotionally engaging—built to evolve with the brand’s journey.
Monsha’at’s sonic identity now brings consistency, inspiration, and energy to every touchpoint. From national events to social media content, the sound strengthens recognition and deepens emotional connection. More than just branding, it’s a soundtrack for the future of entrepreneurship in Saudi Arabia.
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