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Nada Dairy has been a staple of Saudi homes for over 40 years, known for its commitment to quality, family, and tradition. The challenge was to translate these timeless values into a modern sonic system—one that could express joy, trust, and freshness across a wide range of moments, from Ramadan campaigns to daily digital interactions.
Sounding Out Freshness and Familiarity
We began by aligning with Nada Dairy’s marketing team on the emotional values at the heart of the brand—freshness, quality, and togetherness. Drawing from these insights, we crafted a melodic identity rooted in warmth and joy. From morning rituals to celebratory occasions, the sound had to feel like a natural extension of the brand’s comforting presence.
At the core of Nada’s sonic identity is a cheerful and memorable sonic logo, designed for immediate recognition. We expanded this into a full sonic system, including:
This adaptable system ensures consistency while allowing emotional flexibility across key seasonal and cultural touchpoints.
Nada Dairy’s new sound strengthens brand recognition across every interaction—whether it’s a TV ad, a phone call, or a festive campaign. By moving beyond the visual and into the auditory, Nada now connects with audiences in a more immersive and emotionally resonant way—making the sound of freshness part of everyday life.
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